Alex Oprea

Product Design Lead

I'm Alex, a design leader with over ten years of experience across broadcast, gaming and consumer products. I help organisations build design teams and align them with Product and Engineering. My background also covers marketing and eCRM. I write code, and I work with AI every day to take what I design to production myself.

Featured Case Studies

France Télévisions design transformation
France Télévisions

200M+ views through the Olympic Games Paris 2024, held on the proven platform by choice

Took over a stalled cross-platform redesign of France's #1 free streaming platform, restored predictable delivery, kept the Games on the proven version, and shipped web, mobile, and TV right after.

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Blizzard Entertainment EMEA design operations
Blizzard Entertainment

10+ launches in up to 20 languages, without growing the team

Restructured EMEA design into four delivery streams and built the tooling behind them. Overwatch landing pages alone drove 1M+ signups.

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Dcyde design
Dcyde.app

A B2B SaaS with an AI companion, designed, built, and shipped solo

Decision memory for product teams: pinned from Slack or Figma into one searchable log, with anonymous alignment voting and Archie, an AI companion that explains and checks decisions while people make the call.

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Open Source

Courrier with its logo, a fictional French letter with numbered pins, and plain English answers beside it
Courrier

An AI reader for French letters that shows where every answer comes from

An open source tool I designed and built on a small model. It explains an administrative letter in plain English, pins each answer to its line in the letter, and suggests next steps that the person approves.

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