Design Leader · 20 Years Experience

Alex Oprea

Design leadership that stays close to the craft.

20 years scaling design teams across web, mobile, and TV. I've stayed hands-on to production, especially since AI reshaped the craft, and I design and build complex B2B SaaS end to end.

About MeLinkedIn
Alex Oprea
Selected Work

Featured Case Studies

Dcyde design
SaaS Product

Dcyde: A Decision Log for Product Teams

A production B2B SaaS I designed and built end to end, solo, on an AI-native, spec-driven workflow. Dcyde captures product decisions from Slack and Figma into one searchable place, so teams stop losing them. Live at dcyde.app.

B2B SaaSAI-native buildDesigned and built solo
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France Télévisions design transformation
France Télévisions

Stabilizing Design Delivery in a Large-Scale Transformation

Stabilized design delivery across web, mobile, and TV, then led france.tv through the Paris 2024 Olympics — 200M+ video views under the platform's highest-ever load.

Design SystemDeliveryOrg Design
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Blizzard Entertainment EMEA design operations
Blizzard Entertainment

Scaling Design Delivery Across EMEA

Led EMEA campaign and acquisition design across 10+ major launches. Overwatch landing pages alone drove 1M+ signups.

AcquisitionProduct DesignTeam Leadership
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Also Shipped

Before these case studies, a 20-year run across industries and platforms.

  • Telecom, e-commerce, and creative agencies
  • UX/UI across web, mobile, and e-commerce for international markets
  • Front-end delivery in HTML, CSS, and JavaScript

Hands-on craft

Prototyping through to production front-end.

AI-native delivery

Spec-driven builds that ship a working product.

Design systems

Governance, quality bar, cross-platform coherence.

Team leadership

Structure, hiring, coaching, predictable delivery.