Design Leader · 20 Years Experience

Alex Oprea

Design leadership that stays close to the craft.

20 years scaling design teams across web, mobile, and TV. I've stayed hands-on to production, especially since AI reshaped the craft, and I design and build complex B2B SaaS end to end.

About Me LinkedIn
Alex Oprea
Selected Work

Featured Case Studies

Dcyde design
SaaS Product

Dcyde: A Decision Log for Product Teams

A production B2B SaaS I designed and built end to end, solo, on an AI-native, spec-driven workflow. Dcyde captures product decisions from Slack and Figma into one searchable place, so teams stop losing them. Live at dcyde.app.

B2B SaaS AI-native build Designed and built solo
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France Télévisions design transformation
France Télévisions

Stabilizing Design Delivery in a Large-Scale Transformation

Restored delivery predictability for a 100-person cross-functional program spanning rebrand, design system, and platform evolution.

Design Operations Design System Org Design
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Blizzard Entertainment EMEA design operations
Blizzard Entertainment

Scaling Design Delivery Across EMEA

Restructured design operations to support 10+ major product launches across 7–20 languages.

Design Operations Team Scaling Localization
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Hands-on craft

Prototyping through to production front-end.

AI-native delivery

Spec-driven builds that ship a working product.

Design systems

Governance, quality bar, cross-platform coherence.

Team leadership

Structure, hiring, coaching, predictable delivery.