Hi, I'm Alex, a Senior Designer Passionate About
User-Centered Solutions

As a design leader with over 17 years of experience, I am passionate about using design to solve complex problems and create value for both businesses and their customers.

I specialize in creating innovative and user-centered design solutions that drive business success. My expertise in user research, UX/UI design, front-end development, leadership, and project management has allowed me to successfully manage teams and improve their efficiency and productivity.

Through effective communication and collaboration, I have facilitated successful collaborations with colleagues from diverse backgrounds and multiple agencies. I am constantly learning and staying up-to-date with the latest design and technology trends to create exceptional products for my clients.


Blizzard Entertainment
Senior Designer

2015 – 2022

  • I spearheaded daily operations and facilitated collaboration among a team of 7 designers in the integrated marketing department, driving enhanced efficiency and productivity. By fostering effective communication and inspiring a shared vision, I championed the creation of exceptional products that consistently prioritized user needs.
  • My team conducted extensive user research using surveys, interviews, and testing to ensure user-centric design and development decisions that yielded increased revenue, user engagement, and internal efficiency. I oversaw the development of two internal tools, an email builder and a website builder,and optimized existing design processes and methodologies, resulting in a remarkable 100% increase in the design team's efficiency.
  • As the primary designer and go-to expert in an Innovation Lab, my role involved extensively researching and exploring cutting-edge technologies to drive user engagement and revenue growth.

Nobel Communications
Senior Designer
2011 – 2015
  • As a team leader, I effectively managed a group of 2 designers and 1 web developer, conducting annual evaluations and ensuring their continued professional growth.
  • Spearheading the company's digital transformation, I led the shift fromphysical calling cards to digital products, resulting in a doubling of revenue over the course of 2 years.

UX/UI Designer
Nobel Communications
2006 – 2011
  • I collaborated with cross-functional teams to align our product goals and features with business objectives and user needs.
  • I conducted thorough research and designed wireframes, prototypes, and mockups, testing and iterating until products met user needs and expectations.

Web Designer
2004 – 2005
  • I designed websites for a diverse range of clients within tight deadlines, while maintaining high quality standards and delivering exceptional results.
  • By regularly maintaining and updating websites, I ensured ongoing effectiveness and client satisfaction with our services.

Get In Touch With Me

I am always eager to connect with others in the design industry and collaborate on exciting projects. If you have any questions, comments, or inquiries about my work, please don't hesitate to reach out to me. You can use the contact form below . I look forward to hearing from you and exploring new opportunities together.
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